Social media has become the buzz-phrase of the marketing world; the must-have solution to all marketing challenges. It’s cheap, fast and has reached near saturation in some age groups.
But leveraging social media marketing – the art and science of getting your message out using this online ecosystem – isn’t as easy as setting up a Facebook page. The ability to shape the opinions of prospective students, current students, and alumni in this online world is largely determined by the social authority that your message carries. In other words, successful social media marketing campaigns depend on the trust of the market places in your messenger. Click Indian Smm panel for social media likes.
This should come as no surprise. It’s the same trust process we, as admissions professionals, use when we visit high schools, engage college counselors and have alumni-sponsored events in distant cities. The differences are simply the delivery channel and the types of trusted sources. For social media, the delivery channel is web-based (via a social media site) and the trusted sources tend to be students and peers, rather than adult authority figures.
In this playbook, we outline how colleges can leverage their existing resources to build an effective social media marketing strategy. We will also give some guidance on “do’s” and “don’ts” for ensuring that your message is heard, while also enhancing your brand identity.